Pop up ads that drive you crazy

If the small cafe down the street has only had a few hits it ends up about ten pages in

My Dad keeps complaining about her laptop. She lives five states away as well as I try as well as help her as much as I can over the cellphone. I legitimately don’t mind because I know that searching for something can be hard even for someone, like myself, who is always online. One thing that she is trying to do is establish an online selling account. She makes some legitimately cute dolls as well as would like to sell them on an auction site. The problem is, she gets confused because of all the pop up ads! She thinks that they are a screen she is supposed to click on as well as then gets aggravated when it takes her anywhere else. I know that advertisers are trying to get up-to-date patrons however for elderly people it can just be an annoyance, however most of them are PPC ads as well as I know that each time people like my Dad interact with them the company has to spend my money a small fee to the web developer. They do this because it is more cost effective to them in the long run. If they boost their corporation by a few percentage points it pays for the advertising anyway, then i just wish there were a better way for them to increase business. Searching for something online is hard enough when you consider that search engines only show you the most popular sites unless you keep going through multiple pages. If the small cafe down the street has only had a few hits it ends up about ten pages in. All I want are the hours it is open or the cellphone number as well as it takes me forever to find it.